DIGITAL MARKETING
Use various forms of digital media to promote your brand, products, or message.
DIGITAL MARKETING STRATEGY
A digital marketing strategy is a plan of action to achieve your business goals. Common goals may include meeting sales targets, generating leads, customer growth, and brand awareness. I.T. Control breaks down digital marketing strategies into steps.
ANALYSIS REPORT
Analyze business and existing content
MARKET RESEARCH
Perform market & competitor research
MARKETING STRATEGY
Develop a marketing strategy & content
MONITOR STRATEGY
the strategy
REVIEW & REVISE
Constantly refine & improve the strategy
SEO ANALYSIS
An SEO Analysis should be performed at least 1 – 2 times a year, sometimes even more. This is the most effective way to ensure your website is up to date on search engine requirements & standards. I.T. Control performs an SEO Analysis before any marketing project to ensure its effectiveness and chance of success.
ON-SITE SEO
Ensure website, content and overall structure are optimized
OFF-SITE SEO
Utilize external websites and other sources to drive traffic back to website
MOBILE ANALYSIS
Test website usability and performance on mobile devices such as phones or tablets
USER EXPERIENCE
Test user experience including content structure & navigation and web usability
SOCIAL NETWORKING
Use of social networks to create brand awareness and visitor interest
SEARCH ENGINE CHECK
Check for website page rank and score as well as determine and website penalties
ONLINE MARKETING TECHNIQUES
I.T. Control utilizes various techniques to market online.
CONTENT MARKETING & WRITING
Content marketing or writing involves creating, editing, and distributing written content specific for your target audience. I.T. Control offers content writing for all marketing services.
Types of Written Content:
- Blog & Page Posts
- Articles & Tutorials
- Emails & Newsletters
SEARCH ENGINE OPTIMIZATION
Optimize your website to increase your page rank. Websites with a higher rank are moved up on the search engines organic (non-paid) listings. 90% of clicks are organic.
SEO Techniques Used:
- Authoritative & Internal Linking
- Long-Tail Keywords
- SEO Tools & Analysis
- On-Site / Off-Site Optimization
ADVERTISEMENTS
I.T. Control provides paid & display advertisement services tailored to your goals and strategy.
Paid & Display Ad’s Appear On:
- Search Engine Pages
- Websites
- Social Networks
EMAIL MARKETING
Engage current and potential clients using email marketing campaigns. Send advertisements, requests, newsletters, and sales & promotions.
Types of Emails:
- Newsletters & Messages
- Event Invitations
- Announcements & Reminders
- Sales & Promotions
SOCIAL NETWORK MARKETING
Utilize social networks to reach your customers and niche markets. Social networks offer advertising services that can help clients meet their goals.
Social Networks Supported:
CAMPAIGN MONITORING & REPORTING
Analyzing the performance of any campaign is crucial for its success.
This determines what is works and what doesn’t.
Key metrics when monitoring campaigns include the following:
UNIQUE VISITORS
Number of distinct users visiting a web page
BOUNCE RATE
Percentage of visitors who leave after one page
CLICK-THROUGH RATE
Ratio of users who click a link vs users who view it
USER SESSIONS
Interactions a user takes within a given time frame
SESSION DURATION
The duration of the those user interactions
TRAFFIC SOURCES
Websites and other sources that drive traffic
USER BEHAVIOUR
Analysis of how a user behaves on the website
PAGE VIEWS
The pages a user views and the count of view per page
DEVICE INFORMATION
The type of device the user is using, such as phones
USER DEMOGRAPHICS
Analyze users by demographic information
CONVERSIONS
ACQUISITIONS
Channels driving traffic & conversions
SEO & MARKETING TOOLS
I.T. Control utilizes the following tools to meet marketing objectives.
SEARCH CONSOLE
Checks website indexing status and optimization
ADWORDS
Online advertising service by Google
TRENDS
Shows search-term trends over-time
GOOGLE ANALYTICS
Tracks and reports website traffic
PAGE SPEED INSIGHTS
Provides speed tests results for a website
SEMRUSH
Powerful marketing intelligence suite
WEBSITE GRADER
Grades websites against key SEO metrics
HOOTSUITE
Social media management platform
LSI GRAPH
Generate Latent Semantic Indexing (LSI)
SEO SPIDER TOOL
Crawls websites & fetches onsite elements
CONTACT I.T. CONTROL
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