Digital Marketing

DIGITAL MARKETING

Use various forms of digital media to promote your brand, products, or message. 

DIGITAL MARKETING STRATEGY

A digital marketing strategy is a plan of action to achieve your business goals. Common goals may include meeting sales targets, generating leads, customer growth, and brand awareness. I.T. Control breaks down digital marketing strategies into steps.

ANALYSIS REPORT

Analyze business and existing content

MARKET RESEARCH

Perform market & competitor research

MARKETING STRATEGY

Develop a marketing strategy & content

MONITOR STRATEGY
Launch & monitor
the strategy
REVIEW & REVISE

Constantly refine & improve the strategy

SEO ANALYSIS

An SEO Analysis should be performed at least 1 – 2 times a year, sometimes even more. This is the most effective way to ensure your website is up to date on search engine requirements & standards.  I.T. Control performs an SEO Analysis before any marketing project to ensure its effectiveness and chance of success.

ON-SITE SEO

Ensure website, content and overall structure are optimized

OFF-SITE SEO

Utilize external websites and other sources to drive traffic back to website

MOBILE ANALYSIS

Test website usability and performance on mobile devices such as phones or tablets

USER EXPERIENCE

Test user experience including content structure & navigation and web usability

SOCIAL NETWORKING

Use of social networks to create brand awareness and visitor interest

SEARCH ENGINE CHECK

Check for website page rank and score as well as determine and website penalties

ONLINE MARKETING TECHNIQUES

I.T. Control utilizes various techniques to market online.

CONTENT MARKETING & WRITING

Content marketing or writing involves creating, editing, and distributing written content specific for your target audience. I.T. Control offers content writing for all marketing services.

Types of Written Content:

  • Blog & Page Posts
  • Articles & Tutorials
  • Emails & Newsletters

SEARCH ENGINE OPTIMIZATION

Optimize your website to increase your page rank. Websites with a higher rank are moved up on the search engines organic (non-paid) listings. 90% of clicks are organic.

SEO Techniques Used:

  • Authoritative & Internal Linking
  • Long-Tail Keywords
  • SEO Tools & Analysis
  • On-Site / Off-Site Optimization

ADVERTISEMENTS

I.T. Control provides paid & display advertisement services tailored to your goals and strategy.

Paid & Display Ad’s Appear On:

  • Search Engine Pages
  • Websites
  • Social Networks

EMAIL MARKETING

Engage current and potential clients using email marketing campaigns. Send advertisements, requests, newsletters, and sales & promotions.

Types of Emails:

  • Newsletters & Messages
  • Event Invitations
  • Announcements & Reminders
  • Sales & Promotions

SOCIAL NETWORK MARKETING

Utilize social networks to reach your customers and niche markets. Social networks offer advertising services that can help clients meet their goals.

Social Networks Supported:

  • LinkedIn
  • Facebook
  • Twitter
  • Instagram

CAMPAIGN MONITORING & REPORTING

Analyzing the performance of any campaign is crucial for its success.
This determines what is works and what doesn’t. 

Key metrics when monitoring campaigns include the following:

UNIQUE VISITORS

Number of distinct users visiting a web page

BOUNCE RATE

Percentage of visitors who leave after one page

CLICK-THROUGH RATE

Ratio of users who click a link vs users who view it

USER SESSIONS

Interactions a user takes within a given time frame

SESSION DURATION

The duration of the those user interactions

TRAFFIC SOURCES

Websites and other sources that drive traffic

USER BEHAVIOUR

Analysis of how a user behaves on the website

PAGE VIEWS

The pages a user views and the count of view per page

DEVICE INFORMATION

The type of device the user is using, such as phones

USER DEMOGRAPHICS

Analyze users by demographic information

CONVERSIONS
An action counted when a user makes an interaction
ACQUISITIONS

Channels driving traffic & conversions

SEO & MARKETING TOOLS

I.T. Control utilizes the following tools to meet marketing objectives.

SEARCH CONSOLE

Checks website indexing status and optimization

ADWORDS

Online advertising service by Google

TRENDS

Shows search-term trends over-time

GOOGLE ANALYTICS

Tracks and reports website traffic

PAGE SPEED INSIGHTS

Provides speed tests results for a website

SEMRUSH

Powerful marketing intelligence suite

WEBSITE GRADER

Grades websites against key SEO metrics

HOOTSUITE

Social media management platform

LSI GRAPH

Generate Latent Semantic Indexing (LSI)

SEO SPIDER TOOL

Crawls websites & fetches onsite elements

CONTACT I.T. CONTROL

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