Search Engine Optimization, Search Engine Management, Social Media Management, and Ad Management all offered by IT Control.
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The first step to compile a digital marketing is to review the existing brand and assets.
The analysis of the brand and assets are compared with research conducted on major competitors and the brands industry.
Insights gained from the analysis and research are used to finalize the initial marketing strategy and content plan.
After the initial plan is finalized, campaigns are setup and monitored. Reporting and insights on these campaigns are reviewed to make adjustments to the strategy and improve.
Optimize your website to increase your page rank. Websites with a higher rank are moved up on the search engines organic (non-paid) listings. 90% of clicks are organic.
Get your brand or products in front of potential customers with Google Ads. Search and Display Ads are created and displayed on both Google and Google Partner websites.
Creating, editing, and distributing content specific for your target audience. Content ranges from web content, to social media posts, emails & newsletters, and blog posts.
Reach your customers and niche markets through social media. Social networks offer advertising solutions to target potential leads & prospects.
IT Control will provide you with a Google DataStudio Dashboard. The dashboard will provide you with the following insights:
Number of distinct users visiting a web page
Percentage of visitors who leave after one page
Ratio of users who click a link vs users who view it
Interactions a user takes within a given time frame
The duration of the those user interactions
Websites and other sources that drive traffic
Analysis of user interactions on the site
User page views and count of views per page
User device information such as device type
Analyze users by demographic information
Counted when a user makes an interaction
List of channels driving traffic & conversions
Professional WordPress web development / Quotes available upon request
Monthly updates, maintenance, and error fixes / May include minor website changes (ie - address change, etc.)
A complete audit of your website based on best practices for search engine optimization / Rate is based on average small-business website and may vary
Management of online marketing services such as Google Ads and social media ads / Rates provided are average rates, but may vary based on business needs
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We'll work with you to create a campaign with a daily budget and targeted towards the right audience.
Similar to Google Ads, social media networks allow businesses to target specific users are well through promoted posts.
IT Control is partnered with various providers to utilize large databases of stock video, photo, and graphics templates. By combining this stock content with our research and insights of your website and industry, we create engaging content for your target audience.
After creating compelling content, posts should be published when social media channels are at their peak in user volume. This is one way to ensure you maximize your audience reach.
In addition to scheduling posts at specific time slots, posts can be promoted to target even more leads and prospects. These posts can target by demographics, interests, and more.
Improve web traffic. SEO targets unpaid traffic rather than paid traffic.
Ensure your site is updated and running. We maintain your website.
Clients are provided with an analytics dashboard to monitor traffic.
Insights gained from analytics are reviewed to adjust campaigns.
IT Control is a Web & IT Service Provider located in Oakville, ON, Canada.